“I think it also plays into the penchant for the internet to go sleuthing people love to speculate whether this flinch or this look is connected to this rumour or confirms such and such suspicion.”Ĭase in point: the claim that Styles spat on Pine while taking his seat at the premiere of the film in Venice, which has been denied by both parties and yet continues to gain currency on social media. “Add to that the very human emotions that you can see in very subtle ways on the celebs involved, that are interpreted by the audience purely based on the rumours flying around this film,” she says. The fact the press tour has been a media juggernaut could also contribute to the way the gossip has cut through to the general public.įor Nathalie Van Raemdonck, doctoral researcher in memes at the Vrije Universiteit Brussel in Belgium, it’s all of the above – and more. There are some suggestions: the involvement of Harry Styles as a serious lead actor for the first time, and the jealousy and bitchiness that is believed to come with that, is one potential. It’s both unremarkable enough to be expected to fly under the radar, while not being enough of a cult classic to justify becoming a major meme-like movement in the same way that something like Tommy Wiseau’s The Room did years ago. ![]() There remains one key question unanswered: why what’s widely believed to be a middling movie has become a key driver of meme culture. “When people don’t have all of the information, they often turn to social media to pick out breadcrumbs and discuss with likeminded folks.” “Platforms like TikTok and Twitter help amplify and accelerate speculation about these feuds, and these apps were definitely where the rumours were flying during the Venice Film Festival,” she explains. Maddox says one key strand is a thirst for an old-fashioned public celebrity feud among the general public that has turned a confluence of coincidences into a full-blown barney. “Several different strands seem to come together in the Don’t Worry Darling memes, particularly around the Chris Pine-looking-dejected-at-the-press-tour one,” says Jess Maddox, assistant professor at the University of Alabama, and an expert in internet culture. It’s all stoked by social media, which has picked over the bones of every public appearance for signs of disharmony among the cast. Rumours abound about disquiet among the cast, with lead actors Harry Styles, Chris Pine and Florence Pugh supposedly sharing little love for each other. ![]() And yet the movie, which should be released on September 23rd with a whimper, looks set to hit cinemas with a bang.
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